The critical thing is
what protests are hoping to achieve. If, on their own, this is a
lasting increase in the milk price paid to farmers, I fear this is
not going to come about because there are too many factors in play.
But that does NOT mean protests are not justified, but rather that
their purpose is (or ought to be) something achievable as a direct
outcome. The problem with associating protests directly with milk
price is that there is no mechanical linkage...no leverage. Expecting
protests alone to have a direct effect on ex-farm milk prices is like
pedalling a bicycle with no chain: Lots of effort and noise, but no
connection with the wheels.
In contrast, what
protests can realistically be expected to achieve, if planned and
staged the right way, is the generation of public goodwill towards
dairy farmers for their essential role in maintaining a reliable
supply of fresh milk. All cyclists know how much easier it is to
pedal with the wind than against it. Public goodwill can be a strong
breeze at our backs in a team pursuit for better milk prices. But on
its own, it isn't going to push us very far forward.
This brings us back to
the bike's missing chain and an important difference between global
and local economics. Globally, I trust the NFU's analysis that recent
reduced demand (from Russia and China in particular) combined with
increased supply is responsible for lower prices for long shelf-life
dairy commodities. Take a look at grain and you'll see that a similar
thing has happened there too.
Now, imagine for a
minute that you own a factory that needs skimmed milk powders or
indeed grain as raw materials. Of course, these are both high value
materials relative to their bulk, so they can be shipped long
distances at presumably affordable cost. What you pay for them is
linked closely to their global commodity prices. However, if your
factory also makes products that need fresh milk, then local factors
come into play that are not necessarily linked with the global
picture.
Imagine for example
that just three of your local suppliers - each with 300 cows - gets
out of milk. You need to find new sources for about 20,000 litres a
day. Even if these are only 25 miles further away, but already
supplying one of your rivals, how can you persuade them to supply
your factory?
Or, perhaps all your
100 suppliers - each with 200 cows on average - de-tune their cow
rations by just 10 MJ/cow/day because they have lots of forage and
want to reduce bought in feed costs. That's likely to result in at
least 36,000 litres* a day less coming over your factory weighbridge.
And unless you have guaranteed minimum daily deliveries written into
their contracts that you're able to enforce, what are you likely to
do about it? This, I believe, could be our bicycle chain.
[*2 litres/cow/day x
18,000 cows in milk]
Otherwise, expecting
any buyer to pay any more than the bare minimum for milk is like
expecting yourself to pay more than the going rate for red
diesel...or fertiliser...or dairy chemicals. And when was the last
time you did that? Quite.
So: 1) Global economics
are highly relevant to having a viable dairy farm business, but 2)
they are not the entire story. 3) Protests do have a justified role
as long as they are geared to generating public goodwill in support
of dairy farmers. 4) Local economics could possibly be our bicycle
chain; the thing to remember is supply and demand. If supply goes
down and demand remains unchanged, prices can be expected to go up.
5) But this will only happen if milk buyers notice their daily
volumes dropping and staying down, putting factory throughputs under
pressure. 6) And this will only happen if enough dairy farmers have
the bottle and vision (and leadership? NFU and FFA take note) to take
action.
Or 7) Just keep
shouting 'the sky is falling'*. It's your choice. [*From the
children's fairytale, Chicken Licken]
By the way, I write
this as a member of Farmers For Action and welcome viewpoints other
than my own. In addition to pointing out flaws in my thinking, what I
would really hope for are constructive ideas for making things better
in lasting way...which I have to say are sadly lacking in recent
farming press coverage.